Monday, May 21, 2007

I wonder if the CRTC have really thought this one through.

You come home from the daily grind and kick back with a glass of something or other in front of the tube.

First up there's that irritating European guy in the weirdly pseudo-modern suit striding purposefully back and forth in front of skyscrapers dispensing vigorous advice about your "stock portfolio". And that lovable pair of SUV owners are still ploughing their pride and joy through remote mountain streams to the admiring glances of the local wildlife. "Some stories we're following..." Some sort of disposable mop. "Always" - now there's a happy thought - and we're back to the irritating European guy again.

The CRTC are increasing the currently allowed 12 minutes of advertising per hour to 14 minutes as of Sept 1, 15 minutes the year after, and finally in the spring of 2008, all advertising time restrictions will be lifted.

Reuters : "The CRTC said that the move from the current 12 minutes- per-hour primetime advertising limit to a completely market-driven model aims to give broadcasters additional revenue to deal with increasing competition from cable channels, new media and other emerging digital platforms."
"The commission considers it essential that broadcasters have the flexibility to maximize advertising revenues to respond to the negative impact of audience fragmentation," the regulator said in a statement."


No comments: