Beloit College is, well, Beloit College, to be found at 700 College St., Beloit, WI 53511, according to the website. They publish the Mindset List. Each August for the past 11 years, Beloit College in Beloit, Wis., has released the Beloit College Mindset List. It provides a look at the cultural touchstones that shape the lives of students entering college. It is the creation of Beloit’s Keefer Professor of the Humanities Tom McBride and Public Affairs Director Ron Nief. The List is shared with faculty and with thousands who request it each year as the school year begins, as a reminder of the rapidly changing frame of reference for this new generation.
For 2008, the list has:
1. Most students entering college this fall were born in 1986.
2. Desi Arnaz, Orson Welles, Roy Orbison, Ted Bundy, Ayatollah Khomeini and Cary Grant have always been dead.
3. "Here's Johnny!" is a scary greeting from Jack Nicholson, not a warm welcome from Ed McMahon.
4. The Energizer bunny has always been going, and going, and going.
5. Large fine-print ads for prescription drugs have always appeared in magazines.
6. Photographs have always been processed in an hour or less.
7. They never got a chance to drink 7-Up Gold, Crystal Pepsi, or Apple Slice.
8. Baby Jessica could be a classmate.
9. Parents may have been reading The Bourne Supremacy or It as they rocked them in their cradles.
10.Alan Greenspan has always been setting the nation's financial direction.
11. The U.S. has always been a Prozac nation.
12. They have always enjoyed the comfort of pleather.
13. Harry has always known Sally.
14. They never saw Roseanne Rosannadanna live on Saturday Night Live.
15. There has always been a Rock and Roll Hall of Fame.
16. They never ate a McSub at McD's.
17. There has always been a Comedy Channel.
18. Bill and Ted have always been on an excellent adventure.
19. They were never tempted by smokeless cigarettes.
20. Robert Downey, Jr. has always been in trouble.
21. Martha Stewart has always been cooking up something with someone.
22. They have always been comfortable with gay characters on television.
23. Mike Tyson has always been a contender.
24. The government has always been proposing we go to Mars, and it has always been deemed to expensive.
25. There have never been any Playboy Clubs.
26. There have always been night games at Wrigley Field.
27. Rogaine has always been available for the follicularly challenged.
28. They never saw USA Today or the Christian Science Monitor as a TV news program.
29. Computers have always suffered from viruses.
30. We have always been mapping the human genome.
31. Politicians have always used rock music for theme songs.
32. Network television has always struggled to keep up with cable.
33. O'Hare has always been the most delay-plagued airport in the U.S.
34. Ivan Boesky has never sold stock.
35. Toll-free 800 phone numbers have always spelled out catchy phrases.
36. Bethlehem has never been a place of peace at Christmas.
37. Episcopal women bishops have always threatened the foundation of the Anglican Church.
38. Svelte Oprah has always dominated afternoon television; who was Phil Donahue anyway?
39. They never flew on People Express.
40. AZT has always been used to treat AIDS.
41. The international community has always been installing or removing the leader of Haiti.
42. Oliver North has always been a talk show host and news commentator.
43. They have suffered through airport security systems since they were in strollers.
44. They have done most of their search for the right college online.
45. Aspirin has always been used to reduce the risk of a heart attack.
46. They were spared the TV ads for Zamfir and his panpipes.
47. Castro has always been an aging politician in a suit.
48. There have always been non-stop flights around the world without refueling.
49. Cher hasn't aged a day.
50. M.A.S.H. was a game: Mansion, Apartment, Shelter, House.
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