Probably a lot if you are a part of a group which has been around for over 12 years and have established roots in the province. Ecotrust Canada is rightfully miffed that Canada's "New" government was apparently too lazy, too rushed or too incompetent to do due diligence on a name search when they re-invented the former Liberal eco package. The name the Conservatives are using? Eco Trust Canada.
So, let's see here. The CPoC killed the previous government's environmental package and funding. Suddenly, when Harper and crew realized that the Canadian public placed environmental concerns right at the top of their "concerns" list, the CPoC repackages the Liberal plan and presents it as their own. Then, visualizing an oncoming D9 bulldozer with George Bush in the cab, otherwise known as a very skeptical Canadian public, the CPoC, without searching the name, steals a name from a well-established environmental group.
As Ecotrust Canada's president Ian Gill says, that is a trademark violation in this country, even if the trademark isn't registered. In fact, Ecotrust Canada is a registered charity with a Canadian business number! They're really, really easy to find on a government publicly accessible directory in under one minute... without leaving your computer.
Note to Harper: At least try to show some competence. Next time... use Teh Google.
What a bunch of morons.
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