Thursday, December 15, 2011

Marketing 101 . . .

TRUTH IN ADVERTISING. Really. According to Matt Hardigree at JALOPNIK, "How a mom came up with the ‘Condoms prevent minivans’ bottle cap slogan":

Images of a Magic Hat Brewery bottle cap with the slogan "Condoms prevent minivans" have been floating around the Internet for a while so I decided to track down the story behind this insightful slogan. It turns out a mom came up with it!

Vermont's Magic Hat Brewery produces more of the #9 "not quite pale ale" fruit brew than any other beer. They describe it as an "ale whose mysterious and unusual palate swirl across your tongue and ask more questions than answers."

• • • 

It may be funny, but it's more than a joke. Magic Hat has partnered with safe sex advocacy groups in the past and even sells their own condoms with the message "Get tested, get a condom, get it on!"

Just do it safely so you don't end up with a minivan.

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