Marketing

THE NEW YORKER has a delightful piece by Andy Borowitz, "Not Your Father’s Taliban". It's a hoot.

Isn’t it time you took another look at . . . the Taliban™?

Not your father’s Taliban™. The New Taliban™. TalibanLite™.

We know what you’re thinking: “The Taliban™? Aren’t they the dudes who blow up shit and cut off body parts?”

LOL! You’re thinking of the Old Taliban™.

How do we know what you’re thinking?

Focus groups.

You’re, like, “Focus groups? Since when do the Taliban™ do focus groups?”

We’re, like, “Since Domino’s Pizza started doing them.”

You told Domino’s their crust tasted like cardboard and their sauce tasted like ketchup. Harsh, right? But your criticism only made their pizza much tastier. At the New Taliban™, we want to be the Domino’s of extremists.

So we held focus groups in caves across Afghanistan, only instead of talking about crust and sauce you talked about the things you didn’t like about us, like the way we explode things without warning and cut off ears, lips, and tongues. And you know what? It hurt to hear you say that stuff. But we’re big boys. We can take it. We sent your opinions down the hall to the guys in marketing, and this is what they came back with:

TalibanLite™: We’re Cutting Out the Cutting™.

Click on the link above to read the whole opus. Enjoy.