Wal-Mart announced that sometime in 2010 it will begin offering customers a new discount item: Wal-Mart’s own brand of wine.
The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price, in the $2 - $5 range (*).
Wine connoisseurs may not be inclined to put a bottle of Wal-Mart brand into their wine cellars, "there is a market for inexpensive wine," says Kathy Micken, professor of marketing at the University of Arkansas, "but the right name is important."
Surveys will determine the most attractive name for the Wal-Mart wine brand —
- Chateau Traileur Parc
- White Trashfindel
- Big Red Gulp
- World Championship Riesling
- Chef Boyardeaux
- Peanut Noir
- I Can't Believe it's not Vinegar
- Grape Expectations
- Nasti Spumante
(*) The beauty of Wal-Mart wine will be that it can be served with either white meat (Possum) or red meat (Squirrel).