Douglas Rushkoff piece in Arthur Magazine.

Have you ever encountered Douglas Rushkoff?

Once upon a time, in another pixilcarnation, I was a member of an online community called Brainstorms where Rushkoff was an occasional participant.

He is undeniably one of the most cogent and coherent thinkers of the early 21st century.

So I was rather excited to learn that he was now a regular at Arthur Magazine, which The Guardian has called "...the American counterculture's answer to the New Yorker."

This piece, from the current issue, deserves wide circulation and particular attention. Commenting allowed too.

Rushkoff also links to the piece from his blog which is also worth some attention.