"If it matters, measure it"

Apparently this is the motto of Fraser Institute. Draw your own conclusions. (Their office parties must be interesting.)

They're having an essay contest:

Following the Institute’s motto “If it matters, measure it,” we seek to measure topics that matter. We want your ideas on an economic or public policy issue that is of consequence to the residents of a country, region, or city and that could potentially shape their future in a positive way. These should be related to the impact of markets on individuals, or the impact of government interventions on the welfare of individuals.

Entries can be in one of two formats: An essay of 500-600 words, or a one minute video essay uploaded online.

Cute. On the impact of markets and government on individuals? HA! Is the Fraser Insitute questioning its relevance of late? Or are the hacks just plum fresh out of ideas and are casting a wide net to see if someone, (dear god, anyone!) out there can write something that justifies their worldview? At 500 words, they must be desperate. This could be fun.